Independent retailers often spend large amounts of money on marketing campaigns — but are only seeing half the story of their effectiveness. Dor has joined forces with SnapRetail to close the loop on marketing campaign measurement.

Today, Dor proudly announces a partnership between SnapRetail’s all-in-one online marketing platform and Dor’s foot traffic analytics solution.

Dor has joined forces with SnapRetail to close the loop on marketing campaign measurement for independent retailers by pairing Dor store traffic analytics with the SnapRetail platform.

SnapRetail is a powerful online marketing platform made specifically for main street, enabling retailers to create and update their own responsive website, send email marketing campaigns, connect with customers through Facebook, Twitter, Instagram and Pinterest, and sell online.

“Retailers increasingly demand new ways to understand how their online marketing efforts drive in-store traffic and sales,” said Sean McDonald, chief executive officer at SnapRetail. “Analytics are a key component of our platform, and we’re excited to team up with Dor to bring their robust in-store analytics directly into our product offering.”

“Independent retailers often spend large amounts of money on marketing campaigns but are only seeing half the story of their effectiveness,” said Michael Brand, CEO of Dor. “Sales and transactions are important to measure, but what about those visitors who left your store without making a purchase? Dor gives retailers the foot traffic data they need to staff to customer demand and measure marketing effectiveness so you're never leaving money on the shop floor. We’re excited to team up with SnapRetail and serve retailers better than ever before.”

Retailers who manage their online marketing through SnapRetail’s platform will gain access to Dor’s foot traffic analytics to better understand ROI on promotional marketing efforts and improve overall marketing effectiveness.

Not familiar with SnapRetail? Dor invites you to book a SnapRetail demo today.

Stay tuned on the blog for more updates on the partnership in the coming months!