4 ways to make your spaces more engaging

The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed. –Angela Ahrendts, Senior Vice President of Retail at Apple A great retailer’s ultimate goal is creating profitable and efficient stores where meaningful engagement happens. The true challenge…

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Your customers are voting with their feet — are you paying attention to the results?

For hundreds of years, economists, psychologists, business executives and urban designers have worked tirelessly to understand how individuals make decisions in their everyday lives. Why do individuals vote for a particular political candidate? What makes someone choose a specific grocery store over the other handful of competitors? Why are some…

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