What you don’t know about people counting in HIPAA and HITECH can cost you

Did you know that HIPAA and HITECH regulations regarding collecting personally identifying information have changed, directly impacting medical facilities and providers that use people counting solutions? Patient traffic analytics can directly improve care, operational efficiency and employee retention; however, failure to choose the right solution and perform risk audits can…

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Dor secures $8.5 million in growth funding, disrupting the status quo in retail and facility foot traffic analytics

Dor’s thermal-sensing people counting technology outperforms competitors on deployment time, backed by a robust platform that delivers foot traffic analytics crucial for retailers and facility professionals. SAN FRANCISCO, August 6 — Foot traffic analytics company Dor closed its Series A fundraising round, accepting $8.5 million from investors Vertex Ventures,…

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How to use in-store conversion rates to increase sales

Conversion rates are a crucial metric for retailers to measure location performance and make necessary staffing and marketing adjustments to increase sales. It’s important to analyze conversion rates over time against the same store as opposed to store vs. store, since different types of shopper or browser traffic affect…

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